Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.
Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.
The Art of Possible: Powering innovation in Industries
Join our first AWS for Industries Week: Zurich.
The transformational opportunity to re-invent, re-engage, and re-energize is upon us. We invite you to join your industry peers, together with AWS for our Media & Entertainment Day as part of the AWS for Industries Week: Zurich. Learn the ‘art of the possible’ by understanding how to better serve your customers, deep dive into new opportunities and innovation. The event features inspiring industry keynotes and shared insights across topics including:
* Technology trends in Media & Entertainment industry
* Generative AI
* Agile Monetization
* Data & Hyper-personalization
* Content production
* Digital transformation
Don’t miss this opportunity to connect with AWS experts, our partners and your industry peers. Register now to secure your spot. This is a free of charge event, which includes a light breakfast, lunch, refreshments and an apéro.
Who should attend:
The AWS for Industries Week focuses on key topics that align to business challenges and industry solutions. This event is relevant to Commercial, Production and Technology roles from executive to engineer.
Attending this event will provide you with valuable knowledge and networking opportunities to stay ahead in your industry.
We look forward to meeting you!
Speaker: Neil Ralph, EMEA Industry Business Leader, Amazon Web Services (AWS)
The publishing and advertising landscape faces disruption from GenAI, altering every customer interaction through AI. Failing to adapt to this shift risks losing market share and advertising revenue. On real-life examples we will discuss how AWS helps customers navigate in the new M&E landscape and adapt to pressure on monetization, cost cutting, and evolving customer relationships.
Speakers: Helena Yin Koeppl, Entrerprise Strategist, Amazon Web Services (AWS) and Karen Mindermann, Director Data Analytics, Slalom
AI is revolutionizing the Media & Entertainment industry, enabling innovative content creation, personalized storytelling, and enhanced audience engagement. Join AWS and Slalom, as they share insights from hundreds of customer projects, guiding you to leverage AI's transformative power beyond proof-of-concepts. Discover how to anchor your AI initiatives around key business metrics, while addressing potential pitfalls, the need for experimentation, and the cultural shift required for successful AI adoption.
Speaker: Stephane Le Dreau, Senior Vice President Global Products & Partnerships, NAGRA
Dive into the disruptive potential of decentralized technologies and how these innovations are revolutionizing the media and entertainment industry. Discover how modern and secure solutions can help providers enhance customer engagement and loyalty through unified, consumer-controlled digital experiences. Gain insights how industry leaders are successfully navigating this technological shift.
Speaker: Shridhar Dharne, Senior Business Development Manager AI/ML, Amazon Web Services (AWS)
Dive into the transformative potential of ChatBots and how these AI-powered assistants are revolutionizing the way businesses interact internally and with customers. Discover how ChatBots can help enhance efficiency, productivity and overall customer satisfaction on real-world examples.
Speaker: Mostafa Abdelmoez (CISO, SMG), Olivier Martinet (CISO, TX) and Bernd Volf (CPTO, Ringier)
What are the critical pillars and guardrail that need to be established in an organization, to assure ethical, unbiased and secure use of new tools and technologies in the rapidly evolving AI landscape? The panel will discuss approaches and experiences at Swiss Marketplace Group, TX Group and Ringier.
Agile Monetization: Driving business model innovations across media segments, channels and geographies
Speaker: Rene Plug, IAB Switzerland, Chairman Data & Identity Taskforce and Rui De Freitas, Co-Founder, C Wire
The advertising industry is navigating a seismic shift driven by the global phase-out of third-party cookies and user signals. In response to heightened privacy concerns, the industry is pivoting towards cohort-based targeting strategies and harnessing the power of AI models to optimize reach and audience pool size. Is the future of advertising moving towards a more consolidated approach to addressing the market and advertisers as a whole?
Speakers: Andrea Ataria (Head of Data Science, Ringier AG), Michael Beer (Consultant, 3nity Ltd.)
A first-party data management platform designed to enable hyper-personalized advertising streams, Aloy, will be showcased. The platform empowers advertisers to target specific audience segments with tailored ads and landing pages, taking personalization to new heights. We will delve into the platform's architecture, revealing how it leverages AWS, including a live demo, providing attendees with a hands-on look at Aloy's functionality.
Panel: Markus Wirth (CEO Goldbach Digital & Chief Technology Officer Goldbach Group AG), Bernd Volf, (CPTO, Ringier), Jochen Witte (Executive Director Switzerland, The Nunatak Group), Marcin Zasepa (Director of Software Engineering Real-Estate, Swiss Marketplace Group),
What does digitialization mean across different fields in the M&E and Marketplaces industry? Our speakers will talk about their real-life experience in digitalizing their respective businesses, allowing the audience to gain unique insights from diverse viewpoints of what adapting to technological advancements can mean and look like.
